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Monthly Archives: November 2010
As we prepare for AdWeek next week, I’m looking forward to long conversations about the future of mobile marketing and advertising. (Be sure to catch the Mobile Ad Summit on Tuesday where you’ll hear a lot on the subject: http://www.mobileadsummit.com/mas_agenda.html … Continue reading
Great app advertising panel today at App Nation, San Francisco with myself, David Beauparlant representing the buy side from Microsoft, Orr Orenstein representing the sell side from Photobucket, and Mike Becker the head of the MMA representing the broader industry. … Continue reading
Had a great discussion today on Mobile fragmentation at Digiday Mobile with Gannon Hall, COO, Kyte, Christine Cook, SVP, Digital Advertising Sales, Martha Stewart Living Omnimedia, Dave Gwozdz, CEO, Mojiva, Alexandre Mars, Head of Mobile for Publicis Groupe and Tom … Continue reading
When I grew up watching “M.A.S.H.” there were three ways for brand advertisers to reach audiences with compelling commercials: ABC, CBS, and NBC. Today there are myriad channels for delivering commercials that I don’t have to enumerate for fear of … Continue reading
You’ve all heard the promise and perhaps you’ve fallen pray to the hype and actually implemented a mediator for mobile brand advertising. If so, you are probably rethinking your decision now as the mediator’s promises of the “highest CPMs possible,” … Continue reading